If a podcast is on your wish list in 2018, don’t wait. Why NOW is the perfect time to start a podcast.

[transcript]

Hello everyone and happy Thursday. I hope you’re enjoying an awesome day whether you’re at work or spending some time with your family.

I am so glad that you’re here today to talk about podcasting. I’ve talked to lots and lots of business owners lately who are interested in podcasting but for one reason or another, they haven’t gotten the podcast off their wish list and on their doing now list.

If we haven’t met yet, my name is Yong Pratt, and for the past 16 years, I’ve been running a performing arts school. Most currently, though, I have started to help equip kids with real-world, marketable, skills so that they can work side by side with their entrepreneurial parents and fund their own brighter futures.

As you are tuning in live or catching the replay be sure to say hi and let me know that you’re here. I always love to see who tunes in for these podcasts.

So why is now the perfect time to start a podcast?

Well, there are a load of reasons why now is the perfect time and you may be thinking well there is no perfect time. Launching a podcast is like many things in our businesses. There is never a right time to add a new program or a service. There is never the right time to open your doors.

All we can do as business owners and creators is to pick a date on the calendar backtrack that and make sure that we are planning these events and launching a podcast is no different.

105 - Don't wait to start podcasting - Our Young Creators

If you are interested in launching a podcast in 2018 comment me below and let me know.

Like I said, it seems like lots and lots of people are interested in starting a podcast and as a business owner and someone who has run a podcast for I guess in reality almost three years now, it really is such a great tool to be able to connect with people all over the world. And if you’re doing a podcast that is going to be interview based, it’s really cool to be able to connect with somebody on the other side of the world perhaps or maybe they’re just right next store. We can use platforms like Facebook Live to share our messages and turn those into podcasts.

I want to share some stats with you on why now is a perfect time for podcasting. If you’re ready to find out what some of the statistics on podcasting are, go ahead and type yes below. I’m going to grab a quick drink.

All right so these stats that I’m going to share come from HubSpot which is a leading online marketing platform that helps business owners market their own businesses more strategically.

I just want to share some of the most recent stats they published that I wanted to bring on and let you know that today.

Here they are: According to HubSpot, 11 percent of marketers plan on adding a pod cast to their marketing efforts in the next 12 months.

If you’re wanting to add a podcast in the next 12 months let me know and type Podcast down below.

Podcast listening grew 23% between 2015 and 2016. I don’t know the recent stats for that but I do know that podcasts are growing, listenership is growing, and the opportunities for us business owners is growing! We definitely want to get on the bandwagon now and not wait till later.

This is really cool. Sixty four of podcasts that are listened to are enjoyed on a smartphone or a tablet. As a content creator and a marketer this is exciting news because literally people have this in their pocket with them at all times or next to them throughout the day and the ability for them to be able to take your brand, your message, and listen to you when it ever is convenient for them is really, really powerful.

And 21 percent of Americans age 12 or older say they listened to a podcast in full last month. People are already listening to podcasts.

Isn’t it time that we got you and your message out in podcast form for the world to enjoy.

Give me a thumbs up below and let me know that you are ready to make this podcast happen in 2018.

And this is awesome as well. Weekly podcast listeners consume five shows on average per week. If you’re going to launch a podcast and do a weekly show that is super exciting to have people be able to listen to you week after week after week and get to know you they get to like you. They get to trust you so that when it comes time to hire you for the services or the products that you offer you’re going to be top of mind. And again my friend that is really really powerful.

If you are interested in launching a podcast in 2018. I would love to chat. All you have to do is go to visit yongpratt.com/chat and let me share that info right here on the video for you as well. And also I want to let you know that I have a live workshop planned for you in 2018. I’m going to be releasing that information tomorrow so that you can get yourself and your family signed up to enjoy this interactive workshop happening the first Saturday in the new year.

All right. Let me see if I can find my here we go.

If you head over to yongpratt.com/chat. I would love to hop on the phone with you and chat up about your podcast and find out how we can work together and make that podcast a reality for you.

OK my friends, I wish you a very very happy Thursday and I will catch you again after Christmas. So until then my friends. Merry Christmas

Cheers.